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Question Title Keeping Track of Cookies
The data from cookies is collected and automatically analyzed by affiliate program software. Tracking provides the frequency control, accounting, stats data and anti-fraud components of a campaign. Actions such as clicks, leads, sales, impressions, and returned sales can be tracked with good tracking software. Merchants with private affiliate programs may not offer tracking data for their affiliates. It is up to affiliates to make sure that they choose honest merchants to work with who will credit them for all sales in a timely manner. Trusted third parties, like Commission Junction can take care of this for both parties so cookies are tracked in a professional manner and no sales or traffic goes unaccounted for.
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Article Number: 261
Created: 2008-01-16 5:08 PM
 
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