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Question Title Cookie Duration
How long affiliates receive credit for a sale after the initial click is determined by cookie duration. This means that if a visitor clicks through an affiliate link but doesn't purchase anything at the merchant site, and then comes back later you will still earn money for the sale. Obviously, the longer the cookie duration lasts the better for affiliates.

Commission Junction calls this the "Action Referral Period" and defines it as "The amount of time an advertiser allows their cookies to remain active for visitors that you refer to their site. Commission Junction is able to credit a referring publisher (you) for a configurable tracking duration period. This means that if you refer a visitor to an advertiser's site, a tracking cookie is set on that visitor's machine. Then, if that same visitor decides to buy something at the advertiser's site or fill out a lead form within the life span of the cookie, you will still get credit for the referral. The standard duration is 45 days; however, the cookie can be set from between 1 and 120 days."
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Article Number: 262
Created: 2008-01-16 5:09 PM
 
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